The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
Saatchi & Saatchi / New York
Client
Title
Category
Award
Points
Tide x NFL: The First Talking Washing Machine
Client: Procter & Gamble / Tide Category: Physical Items
Points: 3.00
#TurnToCold
Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Points: 3.00
#TurnToCold
Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Points: 3.00
Go For The Handful
Client: Goldfish Category: Single Country or Region / Consumer / Brand
Points: 1.50
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.00
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
4.50
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Film Bronze Pencil
Points:
4.50
Client:
Goldfish
Title:
Go For The Handful
Category:
Online & Mobile Video / Mobile Video
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
4.50
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Post / Single
Award:
2022 Social Media Bronze Pencil
Points:
4.50
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
1.50
Client:
TikTok
Title:
You Have To See It
Category:
Craft / Storytelling
Award:
2022 Integrated Merit Award
Points:
1.50
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
1.50